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Effort includes production of family-friendly TV movie.
February 11, 2010
By: TOM BRANNA
Editor
Walmart has launched its Family Moments campaign, a marketing, in-store and digital initiative designed to provide more entertainment options for the entire family. A focal point of the endeavor is a project with P&G in which the firms will create family-friendly TV programming. The first production is “Secrets of The Mountain,” a movie which will debut on NBC on April 16. “We are pleased to be working with Walmart on their Family Moments initiative to positively im...
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